UX Fund

Here’s a good idea?: a mutual fund based on companies with exceptional user experience – including Apple, EA, Google, Jet Blue, Netflx, Nike, Progressive, RIM, Target and Yahoo. Makes sense that if they have the time and brains to provide a clean, efficient user experience on the digital front then their fiscal front can’t be too far behind. Currently up 2%.

LINK [Teehan+Lax UK Fund] (via UX Magazine)