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2.5 Tons of Stop-Motion Play-Doh

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ArtCultureDesignFilm & Animation

New Sony Bravia ad just posted, I love these.

The third TV commercial for BRAVIA is the most ambitious piece of stop-motion animation ever undertaken. Devised by Fallon and shot over three weeks in New York, the commercial employed 40 animators from Passion and used 2.5 tonnes of modeling material.

LINK/VIDEOS [Bravia website, with ad and making-of video]

LINK/MEDIA [Fallon] LINK/MEDIA [Passion Pictures]

Previously: [70000 Liters of Exploding Paint]([link]), [250000 Bouncing Balls]([link])

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